Johas began with a simple conversation - one we know many of you have had.

1. Why are our options for activewear often either overpriced or lacking in quality?
2. And where are the people who represent us - our friends, our families?

When we couldn’t find the answers, we decided to create them. Johas was built to be more than “just another activewear brand.” It’s a community-driven space where high-quality meets fair value, and where representation isn’t an afterthought - it’s the foundation. Real communities are layered and diverse. Our cultures carry stories of movement, strength, and connection and we wanted that reflected. We want to see all of us.

We’re starting small, but our vision is bold: to grow into a trusted, premium, and inclusive brand that celebrates the communities and cultures that shape us all. We may not have it all yet, but as our community grows, so will we.

For the way we are. For the way you are.

- J+H